SEO (Search Engine Optimization) online marketing is a process of optimizing a website or web page to increase its visibility and ranking in search engine results pages (SERPs). The goal of SEO online marketing is to improve the quantity and quality of traffic to a website from organic search engine results.
SEO involves various techniques such as keyword research, on-page optimization (optimizing the content and structure of a website), off-page optimization (building backlinks and promoting a website through external channels), and technical optimization (ensuring a website is crawlable and indexable by search engines).
The main idea behind SEO is to make it easier for search engines to understand what a website is about and to present it to users searching for relevant content. By improving a website’s search engine ranking, SEO can help businesses attract more targeted traffic to their websites, increase brand awareness, and drive more leads and sales.
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